Twin births are a natural phenomenon. Twin brothers are related by blood and love each other even more. Can trademarks also have twin? This is definitely unusual and will trigger a lawsuit.
According to reports, Luckin Coffee, China’s largest chain coffee brand, recently sued Thailand’s Royal 50R Group for trademark and copyright infringement. The logos of the two companies are almost the same, both are a deer, but one deer is facing to the left and the other is facing to the right (see picture).
Luckin Coffee has been operating and using this trademark for more than 7 years. When registering the trademark in Thailand in 2021, it was rejected because a similar trademark was already registered in Thailand in 2019. Later, Luckin Coffee sued 50R Group for infringement. However, because 50R Group registered the trademark earlier than Luckin Coffee, Luckin Coffee ultimately lost the lawsuit. Recently, Luckin Coffee was sued, demanding compensation of 10 billion baht for economic losses.
According to Thailand's trademark law (also a common international practice), whoever registers first owns the trademark rights. Therefore, trademarks need to be registered as early as possible, otherwise the rights will be lost if others register them first. When registering, one must pay attention to the classification of the registered trademark. If the registration is wrong or the relevant classification is missing, the trademark will not be properly protected. Therefore, it is necessary to find an experienced service provider to register a trademark, otherwise it will be in vain.
Our company has many years of experience in handling trademark registrations for clients, including registration in Hong Kong, China and around the world. If you have any questions about trademark registration or need to register a trademark, please feel free to contact us.
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